CORE SKILLS

EXECUTIVE LEADERSHIP

Generating lead revenue, Cash flow improvement, tracking bills & invoices, recovering outstanding dues, driving positive P&L margins, vendor & partner relationships.

CLIENT RELATIONSHIPS & BUSINESS DEVELOPMENT

Drive business development with sales & marketing teams, from identifying new leads to pitches and closures. Gauge exact scope and requirement, identify spends, finalize scope and commercials, vetting agreement & contracts. Be point of escalation for existing brands and upsell, drive new briefs/ strategic meetings.

TEAM MANAGEMENT

Team hiring, resource allocation for pitch and execution phases, drive appraisal process, devise knowledge sharing systems, training and processes, solve internal issues and inter-department conflicts, defining SOP’s for execution and streamline project deliveries.

DIGITAL MARKETING

Digital strategy, email and affiliated marketing, video and content marketing, SEO, social media strategy, media buying & planning, campaign monitoring and analytics

CREATIVE THINKING & INNOVATION

new product ideas, product activations, project discovery, persona mapping, insights from secondary research, online & offline synergies, monetization models, creative route & campaign structure.

TECHNOLOGY

Designing user journeys and wireframes, product usability, multiple CMS’s, web development platforms & technologies, mobile development frameworks, cloud hosting and delivery.

 

DIGITAL JOURNEY

My Experience

IDEA DIGITAL CONSULTANCY SERVICES - FOUNDER

August 19 - Present

Currently based out of Mumbai and offering digital marketing consulting services.

Be it a digital product company or a brick & motor, the idea is to help them create opportunities and move towards next phase of growth using product innovation and digital marketing.

# Building a product for Visitor Management System and online store for Gifting products.

# Consulted a technology company in defining phase 2 of their ERP product.

# Executed Digital Marketing campaigns for a real estate brand and personalized travel products.

SOCIAL KINNECT PVT. LTD. - BRANCH HEAD, GURGAON.

February 2018 - July 2019

To setup a branch from scratch is challenging and even more exciting. Started branch operations with 1 junior art resource and grew to build a cross functional and independent team of 35 people. The goal was simple, to hire the best resources and do amazing pitches which helped us win a lot of new brands and gain more business from existing brands.


# Set up Social Kinnect’s branch in Gurgaon and turn it profitable in a year.

# Responsible for driving new business development and grow existing business.

# Digital Strategy and client Servicing for key accounts

# Some Clients: Wills Lifestyle, Catch Spices, Honda Racing, Honda Two-Wheelers, JLF, ATS Infrastructure

TO THE NEW - V.P. DIGITAL TRANSFORMATION, NOIDA.

March 2016 - September 2017

Started with ToTHeNew’s digital agency called Ignitee, based out of Mumbai for a year and then moved to TTN’s technology division in Noida for offering Digital Transformation services.


# Practice head for Digital Marketing services being serviced from Mumbai & Noida office.

# Driving business development and ensure timely deliveries for Digital Marketing clients.
# Draft technology models for Digital Transformation services.

# Some Clients: Digital India, Amaron, #Fame, Tata Sky, HDFC Mutual Funds 

DENTSU WEBCHUTNEY - BRANCH HEAD & G.M.

July 2011 - December 2015

To setup a branch from scratch is challenging and even more exciting. Started branch operations with 1 junior art resource and grew to build a cross functional and independent team of 35 people. The goal was simple, to hire the best resources and do amazing pitches which helped us win a lot of new brands and gain more business from existing brands.


# Set up Social Kinnect’s branch in Gurgaon and turn it profitable in a year.

# Responsible for driving new business development and grow existing business.

# Digital Strategy and client Servicing for key accounts

# Some Clients: Wills Lifestyle, Catch Spices, Honda Racing, Honda Two-Wheelers, JLF, ATS Infrastructure

MIDDAY INFOMEDIA LTD. – HEAD DIGITAL MARKETING.

December 2007 - June 2011

A complete joyride to work with a media company which believes in ‘Make Work Fun’. Accomplished creating and building new site features, adding monetization models and increasing web traffic 4x times.


# To establish mid-day.com as one of the top news/ information portal in India.

# Strategize & Plan various content & asset strategy to increase traffic and drive engagement (more time)

# Plan and build micro-sites and campaign pages for various features, occasions, festival & launches. 

# Training and discussion with reporters, editorial and publishing heads for ‘web content’ strategies.

# Increased revenue through various ad models & platforms, develop alliances for content syndication.

CYNAPSE INDIA PVT. LTD. - BUSINESS DIRECTOR INTERNET PROPERTIES.

August 2006 - November 2007

A small team of geeky nerds who run cutting-edge technology company offering collaboration tools and services as SAAS. Generating traffic, lead generation and cyn.in installation was the core to everything.


# Digital Marketing, conceptualization, planning & implementation for cyn.in 

# Digital marketing for brand website - cynapse.com

# DM strategy included SEO, SEM, PR releases, Blog Postings & Media Buying.

# Email marketing, execute and track media operations & extensive Affiliate marketing initiative.

WEBIQUITOUS SOLUTIONS -  CEO & FOUNDER

July 2003 - August 2006

The phenomenal growth of digital service providers primarily offering web development services during that tenure made me setup my own digital marketing company. Servicing clients in India and UK/US (different time zones) was one of the toughest challenges.


# Offering web development services on LAMP stack, media buying & SEO services.

# Generating business through online and offline channels, events.

# Manage business operations, projects deliveries, finances and administrative work.

# Recruited, trained and managed a team of 15 full-time employees and 4 freelancers. 

PURETECH DIGITAL PVT. LTD. - MANAGER INTERNET MARKETING

May 1999 - June 2003

This was lot more than just my first full time job. It exposed me to the ever fascinating world of Internet. The various web development technologies and platform. From coding in html on notepad to using Frontpage and then DreamWeaver. Using photoshop to make image changes and upload using FTP. 


# Lead generation & Business Development for web development projects. 

# Setup up an independent division for SEO, trained and mentored team members.

# Project Implementation, client liaising & partnering with design/ development vendors. 

# Creating manuals, internal processes for best design, development & SEO practices. 

# Key Brands: Infosys, HDFC Bank, iFlex Solution, Mastek, McDonalds India, Shubhkaamna.com

 

PERSONAL DETAILS

EDUCATION

Education: B.Com (1999) | H.S.C. - 1996 | S.S.C – 1994
Diploma in Web Development from ZAP Academy (1998)
Diploma in Digital Marketing from Wintech Computes (1999)

LANGUAGES KNOWN

English, Hindi, Punjabi, Marathi

 
 

©2020 by Punkaj Saini. Mail me at punkaj.saini@gmail.com