What drives me is being associated with brands and businesses which leverage the convergence of digital and connected technologies to create a positive real-world impact.

In these two decades I have played various roles of being on brand side, agency side and being a service provider myself. It has helped me to understand the un-said and have clarity on what the real ask is, what solutions are required and different ways and means to achieve them. It’s led me to think of myself as a CIO. CIO being Chief Idea Officer or the go-to-guy for current and upcoming challenges.

It’s also given me an opportunity to setup new business units, hire teams and & drive them to launch new products, build engaging web & mobile interfaces. Conduct ideation & brainstorm sessions, co-create creative route and concepts for design and creative language. Lead digital campaigns, SEO projects, content marketing plans, media buying and social media strategies.